PRAI Beauty has announced into Boots nationwide. 

Known as the ‘neckxperts’ of the industry, the brand is currently the best-selling skincare brand at M&S.  

Its hero product, the Ageless Throat & Decolletage Serum, has been one of PRAI Beauty’s best-selling products for years and is relaunching with a new and improved formula and precision 5 rollerball tool. The serum is cruelty- and paraben-free and suitable for all skin types.  

Dubbed ‘the world’s first neck sculpting serum’, the formula contains a blend of actives including the new Skinectura™ ingredient, peptides and antioxidants to help reduce wrinkles, optimise collagen production, lift sagging skin and improve firmness.  

The new 5 rollerball applicator is also designed to help boost lymphatic drainage and sculpt the neck, jawline and decolletage.  

A consumer trial of the new Ageless Throat & Decolletage Serum over 30 days reported that 95% saw a smoother appearance, with 70% seeing a more sculpted look.